Fan Life Global Campaign
Creative Art Direction, DesignFrom Mosh Pits to Bald Caps
While most music campaigns at Spotify highlight the artists, Fan Life puts the focus on fans. We captured fans in striking IYKYK photo and video vignettes and plastered them across cities across the globe via guerilla wild postings, projections and social films. No tagline, no CTA, just a yellow scrawled “Fan Life” and a Spotify logo sign-off.
We cast real fans with real experiences, from Uzi fans finding community in the mosh pit, to women in bald caps emulating Mr. Worldwide. The campaign was a celebration of fandom and community, and Spotify’s way of saying “we see you!”
While most music campaigns at Spotify highlight the artists, Fan Life puts the focus on fans. We captured fans in striking IYKYK photo and video vignettes and plastered them across cities across the globe via guerilla wild postings, projections and social films. No tagline, no CTA, just a yellow scrawled “Fan Life” and a Spotify logo sign-off.
We cast real fans with real experiences, from Uzi fans finding community in the mosh pit, to women in bald caps emulating Mr. Worldwide. The campaign was a celebration of fandom and community, and Spotify’s way of saying “we see you!”
Credits
Created at Spotify, 2025
Executive Creative Director: Jeremy Wirth
Creative Team: Jes Marques, Gus Solís, Melissa M-M
Brand Manager: Simone Jackson
Associate Brand Manager: Patricio Ramos
Marketing Lead: Adam Brown
Senior Producer: Lisa Nussbaum
Production House: somesuch
Director: Vincent Haycock
Created at Spotify, 2025
Executive Creative Director: Jeremy Wirth
Creative Team: Jes Marques, Gus Solís, Melissa M-M
Brand Manager: Simone Jackson
Associate Brand Manager: Patricio Ramos
Marketing Lead: Adam Brown
Senior Producer: Lisa Nussbaum
Production House: somesuch
Director: Vincent Haycock