SWEAT Tour Partnership
Creative Art DirectionAre You Ready To Sweat?
Spotify partnered with Charli xcx and Troye Sivan to host an exclusive after party after their SWEAT tour stop in Los Angeles at the Kia Forum. Charli and Troye collaborated with our internal team to film lo-fi behind-the-scenes content to promote the tour and after party, in addition to the official setlist playlist on platform.
As part of the creative team, I ideated on and created takeaways for the event and designed out-of-home promotion for the setlist in cities across our North America perms in a lo-fi, clubkid aesthetic, true the tour’s brand world.
Spotify partnered with Charli xcx and Troye Sivan to host an exclusive after party after their SWEAT tour stop in Los Angeles at the Kia Forum. Charli and Troye collaborated with our internal team to film lo-fi behind-the-scenes content to promote the tour and after party, in addition to the official setlist playlist on platform.
As part of the creative team, I ideated on and created takeaways for the event and designed out-of-home promotion for the setlist in cities across our North America perms in a lo-fi, clubkid aesthetic, true the tour’s brand world.
Credits
Created at Spotify, 2024
Creative Team: Derek Wright, Carolina Perez-Siam,
Melissa Miyamoto-Mills
Brand Manager: Ebony Francis
Music Marketing Manager: Jamie Roback
Head of Experiential Marketing: Sarah Waldman
Photography: Myles Hendrik
+many more
Created at Spotify, 2024
Creative Team: Derek Wright, Carolina Perez-Siam,
Melissa Miyamoto-Mills
Brand Manager: Ebony Francis
Music Marketing Manager: Jamie Roback
Head of Experiential Marketing: Sarah Waldman
Photography: Myles Hendrik
+many more