EQUAL Visual Identity
Art Direction & DesignRefreshing A Global Initiative
EQUAL is a Spotify global initiative that highlights women in music. Online, EQUAL features music made by women on branded playlists. Offline, EQUAL hosts conferences and networking events to increase equity in the industry.
Launched in 2021, I was tasked with refreshing the visual identity including updating the typography to Spotify Mix, developing a motion system, and expanding color palette for regional events and sub-brands. The bars of the ‘E’ became the building blocks of the system, building layouts and moving across screens with confidence to bring content on and off.
EQUAL is a Spotify global initiative that highlights women in music. Online, EQUAL features music made by women on branded playlists. Offline, EQUAL hosts conferences and networking events to increase equity in the industry.
Launched in 2021, I was tasked with refreshing the visual identity including updating the typography to Spotify Mix, developing a motion system, and expanding color palette for regional events and sub-brands. The bars of the ‘E’ became the building blocks of the system, building layouts and moving across screens with confidence to bring content on and off.
Credits
Created at Spotify, 2024
Design Director: Ellen Pai
Art Director: Melissa Miyamoto-Mills
Brand Manager: Claire Ulak
Motion: Vero Gomez
Created at Spotify, 2024
Design Director: Ellen Pai
Art Director: Melissa Miyamoto-Mills
Brand Manager: Claire Ulak
Motion: Vero Gomez