Discover Weekly 10yr Anniversary
Creative Art Direction & StoryboardsMore Channels for Discovery
Discover Weekly set the bar for personalized playlists when it first launched in 2015. For its 10th anniversary, the playlist got both a product feature upgrade as well as a new look and feel.
New feature controls allowed listeners to discover more within specific genres. To represent these new channels of discovery, we created a system of cards that shuffled, re-organized, and revealed new artists, all to communicate that discovery doesn’t have to be hard, in fact you often find what you weren’t even looking for, but what you never knew you needed. All you have to do is tap play and you’ll know when you hear it.
Discover Weekly set the bar for personalized playlists when it first launched in 2015. For its 10th anniversary, the playlist got both a product feature upgrade as well as a new look and feel.
New feature controls allowed listeners to discover more within specific genres. To represent these new channels of discovery, we created a system of cards that shuffled, re-organized, and revealed new artists, all to communicate that discovery doesn’t have to be hard, in fact you often find what you weren’t even looking for, but what you never knew you needed. All you have to do is tap play and you’ll know when you hear it.
Credits
Created at Spotify, 2024
Group Creative Director: Marie Rönn
Creative Team: Melissa Miyamoto-Mills,
Ron Lam, Elise Harvan, Alessandra Bautista
Brand Manager: Prapti Pandey
Product Marketing Lead: Dayna Tran
Agency Partner: Studio Herrström
Motion Partner: Hornet
Created at Spotify, 2024
Group Creative Director: Marie Rönn
Creative Team: Melissa Miyamoto-Mills,
Ron Lam, Elise Harvan, Alessandra Bautista
Brand Manager: Prapti Pandey
Product Marketing Lead: Dayna Tran
Agency Partner: Studio Herrström
Motion Partner: Hornet