Wrapped 2023 Experience & Campaign
Design & Motion Direction, Product ExperienceDesign Support, Campaign
The Realest Thing on the Internet
Wrapped has become an annual moment of truth, a cultural conversation about what the year had to bring and what artists, songs, and podcasts got us through the year The 2023 campaign focused on our strategy, “to be the realest thing on the internet.” We aimed to bring the receipts for how everyone’s year really went. Were you going through a breakup like Olivia Rodrigo? Or compulsively adding “graah” to the end of every sentence?
In the product experience we introduced new data stories including month-by-month listening graphs for your top five artists and ‘sound-towns’ which showed what geographical area listened similarly to you. These new data stories sparked a lot of debate online about what that data meant about each listener. Together, the experience and campaign got people talking about their listening stats in fun and unexpected ways.
Wrapped has become an annual moment of truth, a cultural conversation about what the year had to bring and what artists, songs, and podcasts got us through the year The 2023 campaign focused on our strategy, “to be the realest thing on the internet.” We aimed to bring the receipts for how everyone’s year really went. Were you going through a breakup like Olivia Rodrigo? Or compulsively adding “graah” to the end of every sentence?
In the product experience we introduced new data stories including month-by-month listening graphs for your top five artists and ‘sound-towns’ which showed what geographical area listened similarly to you. These new data stories sparked a lot of debate online about what that data meant about each listener. Together, the experience and campaign got people talking about their listening stats in fun and unexpected ways.
Product Experience
Brand Manager: Nicole Roman
Group Creative Director:
Marie Roenn Tell
Creative Team: Chelsea Alburger,
Greg Edwards, Elise Harven
Brand Design Director: Mariola Bruszewska
Brand Design Team:
Melissa M-M, Erin Safreno
Product Manager: Jacob Masga
Product Studio Lead: Heiko Winter
Principal Product Designer: Nick Atkins
Product Design Team: Alexandria Goree,
Ashley Moody, Kate Jung
Motion Design Team: Myles Robinette,
Garner Dumas, Deejay Forte
+ many more
Brand Manager: Nicole Roman
Group Creative Director:
Marie Roenn Tell
Creative Team: Chelsea Alburger,
Greg Edwards, Elise Harven
Brand Design Director: Mariola Bruszewska
Brand Design Team:
Melissa M-M, Erin Safreno
Product Manager: Jacob Masga
Product Studio Lead: Heiko Winter
Principal Product Designer: Nick Atkins
Product Design Team: Alexandria Goree,
Ashley Moody, Kate Jung
Motion Design Team: Myles Robinette,
Garner Dumas, Deejay Forte
+ many more
Campaign
Brand Strategy Lead: Megan Dexter
Brand Manager: Simone Jackson
Global Head of Design:
Rasmus Wängelin
Brand Design Directors:
Bruno Borges, Mariola Bruszewska
Brand Design Team: Melissa M-M,
Erin Safreno, Chris Cyran
Group Creative Director: Lauren Ferreira
Creative Copy Team: Colette McIntyre,
Ronald Lam, Nate Mayer
Creative Concept Team: Lucas Tristao,
Angelo Maia, Jacqueline Moran
Motion: Vucko
Executive Producer: Gabia Blake
Senior Producer: Lisa Nussbaum
Producer: Genesis Flores
+ many more
Brand Strategy Lead: Megan Dexter
Brand Manager: Simone Jackson
Global Head of Design:
Rasmus Wängelin
Brand Design Directors:
Bruno Borges, Mariola Bruszewska
Brand Design Team: Melissa M-M,
Erin Safreno, Chris Cyran
Group Creative Director: Lauren Ferreira
Creative Copy Team: Colette McIntyre,
Ronald Lam, Nate Mayer
Creative Concept Team: Lucas Tristao,
Angelo Maia, Jacqueline Moran
Motion: Vucko
Executive Producer: Gabia Blake
Senior Producer: Lisa Nussbaum
Producer: Genesis Flores
+ many more