IBM Think Tour 2022
Art Direction, Design & Animation
Bringing Insights To Light
BUCK was tasked with concepting and producing a visual identity and broadcast package for IBM’s Think Conference in a post-pandemic world.
Our visual concept follows the node, the most elemental part of IBM’s visual identity, as it cuts through an opaque background to illuminate what insights may lay underneath. A stripped down and minimal approach focused on connection points and collaboration set a tone that felt appropriate for the conference that year.
BUCK was tasked with concepting and producing a visual identity and broadcast package for IBM’s Think Conference in a post-pandemic world.
Our visual concept follows the node, the most elemental part of IBM’s visual identity, as it cuts through an opaque background to illuminate what insights may lay underneath. A stripped down and minimal approach focused on connection points and collaboration set a tone that felt appropriate for the conference that year.
Credits
Created at BUCK, 2022
Creative Director: Jon Gorman
Associate Creative Director: Joyce N. Ho
Art Director & Designer: Melissa Miyamoto-Mills
2D Animation Lead: Alex Perry
3D Design/Animation Lead: Taylor James
3D Team: Mario Domingos, Will Burkart,
Daniel Whitaker, Patrick Sluiter,
Sound Design: Antfood
Created at BUCK, 2022
Creative Director: Jon Gorman
Associate Creative Director: Joyce N. Ho
Art Director & Designer: Melissa Miyamoto-Mills
2D Animation Lead: Alex Perry
3D Design/Animation Lead: Taylor James
3D Team: Mario Domingos, Will Burkart,
Daniel Whitaker, Patrick Sluiter,
Sound Design: Antfood