Curology Rebrand
Art Direction & DesignSkincare Gets a Facelift
Gretel partnered with Curology’s in-house marketing team to refresh the direct-to-consumer skincare brand with new guiding principles, tone of voice, and an ownable visual identity.
Our key objective was to strike a balance between an approachable confidant and a licensed dermatologist. The result was a tone of voice that is direct, but friendly, a typeface that is clean but with a display option that doesn’t take itself too seriously, and modular layouts that keep information clear and legible, while color and animation add warmth and fun.
Gretel partnered with Curology’s in-house marketing team to refresh the direct-to-consumer skincare brand with new guiding principles, tone of voice, and an ownable visual identity.
Our key objective was to strike a balance between an approachable confidant and a licensed dermatologist. The result was a tone of voice that is direct, but friendly, a typeface that is clean but with a display option that doesn’t take itself too seriously, and modular layouts that keep information clear and legible, while color and animation add warmth and fun.
Credits
Created at Gretel, 2022
Creative Director: Andrea Trabucco-Campos
Associate Creative Director: Flick Ericksson
Senior Designers: Beth Johnson, Melissa M-M
Junior Designer: Ellis Zhixuan Yu
Motion: John Choi
Director of Strategy: Kasia Galla
Created at Gretel, 2022
Creative Director: Andrea Trabucco-Campos
Associate Creative Director: Flick Ericksson
Senior Designers: Beth Johnson, Melissa M-M
Junior Designer: Ellis Zhixuan Yu
Motion: John Choi
Director of Strategy: Kasia Galla