Adobe CC Dynamic Logo
Art Direction, Design & AnimationCelebrating Creativity
Adobe came to BUCK to create a logo animation that showcased the range of creativity that their suite of tools enables. The result was a dynamic logo that cycled through seven Adobe software-specific pieces of art inspired by the following themes: growth, community, collaboration, reinvention.
To capture that spirit, we opened this brief up to the larger BUCK collective to opt into. The only rules: each design should have the color palette of the corresponding software it’s meant to evoke, and the design must use that software in some capacity. In practice, this concept grew into an animated exquisite corpse. An evolving design that is handed off from one discipline and color to the next, and many many wonderful explorations.
Adobe came to BUCK to create a logo animation that showcased the range of creativity that their suite of tools enables. The result was a dynamic logo that cycled through seven Adobe software-specific pieces of art inspired by the following themes: growth, community, collaboration, reinvention.
To capture that spirit, we opened this brief up to the larger BUCK collective to opt into. The only rules: each design should have the color palette of the corresponding software it’s meant to evoke, and the design must use that software in some capacity. In practice, this concept grew into an animated exquisite corpse. An evolving design that is handed off from one discipline and color to the next, and many many wonderful explorations.
Credits
Created at BUCK, 2022
Creative Director: Jon Gorman
Art Director: Melissa Miyamoto-Mills
Design: Guillermo Zapiola, Haeri Cho, Hannah Sun, Kuu Chen, Liron Eldar-Ashkenazi, Mark Kulakoff, Max Vogel, Melissa Miyamoto-Mills, Nikko Gary, Patrick Sluiter, Philip Sierzega, Remi Sorbet, Thea Glad, Will Burkart, Yker Moreno, Yukyung Lee, Zack Williams
Animation: Gilles Desmadrille, Fabian Rousseau,
Melissa Miyamoto-Mills, Hannah Sun, Zack Williams
Compositing: Chris Ribar, Shane O'Hara
Created at BUCK, 2022
Creative Director: Jon Gorman
Art Director: Melissa Miyamoto-Mills
Design: Guillermo Zapiola, Haeri Cho, Hannah Sun, Kuu Chen, Liron Eldar-Ashkenazi, Mark Kulakoff, Max Vogel, Melissa Miyamoto-Mills, Nikko Gary, Patrick Sluiter, Philip Sierzega, Remi Sorbet, Thea Glad, Will Burkart, Yker Moreno, Yukyung Lee, Zack Williams
Animation: Gilles Desmadrille, Fabian Rousseau,
Melissa Miyamoto-Mills, Hannah Sun, Zack Williams
Compositing: Chris Ribar, Shane O'Hara